在GA4中查看GCLID,无需使用自定义维度

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英文:

View GCLID in GA4 without Custom Dimension

问题

由于谷歌现在建议不使用高基数的自定义维度,是否有一种方法可以在GA4中查看GCLID值而无需创建自定义维度?

为了背景信息,已在谷歌广告侧启用了自动标记,但是在GA4的着陆页面报告中,GCLID参数及其值被自动剥离。例如,用户点击广告并着陆在 domain.com/abc?gclid=123,在GA4的着陆页面报告中我们看到:domain.com/abc

这似乎是GA4自动执行的,以提供更清晰的报告视图,但在这种情况下,它妨碍了我们的报告。

我们希望能够在GA4中的标准或探索报告中看到GCLID值。

一个想法是将user_id发送到GA4,但使用GCLID值,因为此网站对user_id没有其他用途。然而,目前不清楚这种方法是否会导致其他问题,或者是否会起作用。

英文:

With Google now advising against using high cardinality custom dimensions, is there a way to see GCLID values in GA4 without having to create a custom dimension?

For context, Auto-tagging has been enabled on the Google Ads side, however the GCLID parameter and its values are being automatically stripped out of the landing page report in GA4. E.g. User clicks on an ad and lands on domain.com/abc?gclid=123, what we see in GA4 landing page report: domain.com/abc

This appears to be done automatically by GA4 to provide a cleaner reporting view, however, it is hindering our reporting in this case.

We would like to be able to see GCLID values in either standard or exploration reports in GA4.

One idea was to send user_id to GA4 but use the GCLID values instead, as this website has no use for user_id otherwise. However, it is unclear if this approach would cause other issues or would even work.

答案1

得分: 1

使用用户ID是一个有趣的想法。但当您需要再次为其他事情执行此操作时,您打算怎么做?

我会简单地创建一个CD并将gclid存储在那里。然后,当我需要从中获取所有值时,我要么使用BQ导出,不受基数限制的影响,要么使用探索,这也是一种绕过限制的不错的特殊方式。

英文:

Using a user id is an interesting thought. But what are you going to do when you need to do this again for something else?

I would just make a CD and store gclid there. Then when I need all values from it, I would either use a BQ export, which won't be affected by the cardinality limits or use an exploration, which is also a nice ad-hoc way to bypass it.

答案2

得分: 0

"GA4报告中有一个称为“着陆页 + 查询字符串”的维度,其中包含URL上的所有查询参数。该字段在标准和探索报告中都可用,并可进行过滤。"

英文:

There is a dimension in GA4 reporting called "Landing Page + Query String" which will contain all of the query parameters on the URL. That field is available in both standard and exploration reports and can be filtered on.

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  • 本文由 发表于 2023年7月5日 01:34:30
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