如何在GTM中使用GA4与UA标签?

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英文:

How to use GA4 in GTM with UA tags?

问题

we start implementing GA4. We are having many UA-tags in GTM.
So far I have added a GA4 tag with the GA4 measurement-id in GTM. In GA4 I am already receiving some data.

Now I wonder if I have to rewrite every UA-tag 'Google Analytics: Universal Analytics' as 'Google Analytics: GA4-Event'?

In Google analytics it says to use the migration assistant. but when going deeper it doesn't look so simple.
We have more than 20 UA-Tags in GTM. So I really have to adjust them all manually to GA4?

英文:

we start implementing GA4. We are having many UA-tags in GTM.
So far I have added a GA4 tag with the GA4 measurement-id in GTM. In GA4 I am alreade receiving some data.

Now I wonder if I have to rewrite every UA-tag 'Google Analytics: Universal Analytics' as 'Google Analytics: GA4-Event'?

In Goggle analytics it says to use the migration assistent. but when going deeper it doesn't looks so simple.
We have more then 20 UA-Tags in GTM. So I really have to adjust them all manually to GA4?

答案1

得分: 1

是的,对于您想在GA4中继续捕获的所有事件,您将需要创建一个新的GA4事件标签。至于迁移助手,我看到的评价最好也是零星的,通常建议从头开始。

根据我的个人经验,这为您提供了一个机会,可以修剪多年来管理Universal Analytics时发生的一些膨胀。您可能会发现一些标签未被使用,或者Google Analytics中的数据并未充分利用,无法证明捕获数据的必要性。

英文:

Yes, for all the events you want to continue capturing in GA4, you will need to create a new GA4 event tag. As far as the migration assistant, I have seen spotty reviews at best and usually see the recommendation of just starting from scratch.

In my personal experience, this gives you a chance to trim some of the bloat that has occurred while managing your Universal Analytics over the years. You may find that a percentage of your tags aren't being used, or the data within Google Analytics isn't being leveraged enough to justify the capture.

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  • 本文由 发表于 2023年5月25日 17:42:08
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