在GA4中按页面路径汇总的用户和会话以特殊方式聚合。

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英文:

Users and Sessions by Page Path in GA4 aggregated in special way

问题

我在Looker中使用GA4数据源拥有以下示例表格(为保护隐私省略了页面标题):

在GA4中按页面路径汇总的用户和会话以特殊方式聚合。

总会话聚合显示的数字约为50万。然而,当导出到Excel并求和时,实际总和略高于100万。Google Analytics 4是否在对同一会话访问它们的页面路径进行去重时进行了特殊计算?我想使用GA4 API按页面路径导出会话,但由于这种不一致性,当我在仪表板中使用导出的数据进行聚合时,我看到了错误的100万值。

对于提供指向文档或其他信息的任何指针,我将不胜感激。在尝试使用通用分析数据源进行相同过程时,没有任何差异。这似乎是一个GA4特定的问题,而不是与任何一个GA属性有关的问题。

谢谢!

英文:

I have the following sample table in Looker using a GA4 data source (page title omitted for privacy):

在GA4中按页面路径汇总的用户和会话以特殊方式聚合。

The total sessions aggregation shows a number around 0.5 Million. However when exported to excel and summed the actual sum is slightly over 1 Million. Is Google Analytics 4 doing some special calculation to unduplicate page path's where the same session visited them? I would like to use the GA4 api to export sessions by page path however because of this inconsistency when I aggregate in the dashboard using the exported data I'm seeing the incorrect 1 Million value.

Any pointers towards documentation or otherwise would be greatly appreciated. When attempting the same process with a Universal Analytics data source there is no discrepancy. This seems to be a GA4 specific issue and not an issue with any one GA property.

Thank you!

答案1

得分: 1

数据在GA4或Looker之间的资格和自我验证以及API之间的资格和自我验证都有很大的区别,无法相互验证。

当您的数据到达GA4容器时,它会在可访问之前进行处理。处理完毕后,可以进行查询。Looker有自己的处理规则(我相信它会额外确认从GA4获取的数据)。通常,Looker会显示与GA类似的数字。

如果您使用GA4数据分析API,则不会在相同的处理审查下查看数据。使用API时,会看到会话增加多达3倍,因为API不会遵守会话持续时间的任何资格。这适用于其他默认或由Google维护的维度和指标,它们分别以不同的方式受到症状影响。当您想要制作一个您知道所有边界的复杂洞察时,API非常适用,而Looker或GA界面则太繁琐或不配合。

英文:

A short summary: the qualification and self-validation of data between GA4 or Looker, and the API are all too different to validate against themselves.

When your data arrives at your GA4 container, it is processed before it is accessible. After it is processed, it can be queried. Looker has it's own processing rules (I believe it additionally qualifies the data it gets from GA4). Generally, Looker will display similar numbers to GA.

If you use the GA4 Data Analytics API, you're not viewing data under the same processing scrutiny. You may see as much as a 3x increase in sessions when using the API because the API is not going to adhere to any qualifications of how long the sessions were. This applies to other default or Google-maintained dimensions and metrics, and they are symptomatically affected in different ways respectively. The API is great for when you want to make an intricate insight that you know all of the bounds for, and the Looker or GA interface is too cumbersome or uncooperative to get there.

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  • 本文由 发表于 2023年7月18日 05:03:11
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