英文:
UA to GA4 Migration - Can we use the same GTM container used for UA
问题
我目前正在进行UA到GA4迁移的工作。我希望UA和GA4属性在GA4迁移稳定之前可以并存。我们通过Google Tag Manager实施GA。我想知道与UA属性相关联的相同GTM容器是否也可以用于GA4属性。
GTM容器已经包含通用分析标签。我尝试在同一容器中创建GA4配置标签，并在测试中能够在UA报告和GA4报告中查看访问量。请建议这是否是建议的解决方案。
我们的客户已经在他们的网站上嵌入了与UA属性相关联的GTM脚本。我们不希望通过提供新的GTM脚本来让他们重新工作以适用于GA4。这就是为什么我们想知道是否可以在同一GTM容器中同时使用UA和GA4属性，以便客户端不需要重新工作。
谢谢，
Keerthana
英文:
I am currently working on UA to GA4 migration. I want the UA and GA4 properties to exist in parallel for time being until the GA4 migration stabilizes. We implement GA via Google Tag Manager. I want to know whether the same GTM container associated with UA property can be used for GA4 property as well.
The GTM container already has Universal analytics tag. I tried to create the GA4 configuration tag in the same container and upon testing able to view the hits in both UA report and GA4 report. Kindly advise if this is a suggested solution.
Our customer has the GTM script, associated with UA property, already embedded in their website. We do not want rework at their end by providing new GTM script for GA4. That is why we would like to know if it it appropriate to use the same GTM container for both UA and GA4 properties, so that, no rework is required from the customer end.
Thanks,
Keerthana
答案1
得分: 0
这的确是目前行业的惯例，即使用一体化的GTM容器。这将包括几乎所有的TMS和跟踪端点。
然而，最好是与了解GTM/GA/Data的人一起进行此类迁移，特别是涉及EEC或同意的情况。这会变得复杂。
英文:
This is, indeed the industry practice at the moment to have all in one GTM container. That would include pretty much any TMS and tracking endpoint.
However, it's best to do such migrations with someone who knows their way around GTM/GA/Data. Especially if EEC or consent is involved. It gets tricky.
答案2
得分: 0
可以使用相同的 Google Tag Manager（GTM）容器来管理 Universal Analytics（UA）和 Google Analytics 4（GA4）属性。将相同的 GTM 容器与 UA 和 GA4 属性关联是一种常见的迁移方法。
通过在相同的 GTM 容器中创建 GA4 配置标签，您可以同时收集来自这两种属性的数据。这意味着您可以在迁移过程中比较 UA 和 GA4 之间的数据，以确保迁移成功进行。
需要注意的是，GA4 使用不同的数据收集方法，因此您可能需要对跟踪代码和数据层进行一些更改，以确保 GA4 配置标签正常工作。但只要客户已经嵌入了 GTM 脚本，他们无需对其网站进行任何更改。
总的来说，如果您希望在迁移过程中最大程度地减少对客户网站的影响，那么将相同的 GTM 容器用于 UA 和 GA4 属性是一个不错的解决方案。如果您感到困难，可以联系我进行实时实施帮助。谢谢。
英文:
Yes, you can use the same GTM container for both Universal Analytics (UA) and Google Analytics 4 (GA4) properties. Having the same GTM container associated with both UA and GA4 properties is a common migration approach.
By creating a GA4 Configuration tag in the same GTM container as the Universal Analytics tag, you can collect data from both properties in parallel. This means that you can compare the data between UA and GA4 during the migration process to ensure that the migration is successful.
It's important to note that GA4 uses a different data collection method than UA, so you may need to make some changes to your tracking code and data layer in order to ensure that the GA4 Configuration tag is working correctly. However, the customer will not need to make any changes to their website as long as they already have the GTM script embedded.
In general, using the same GTM container for both UA and GA4 properties is a good solution if you want to minimize the impact on the customer's website during the migration process. And If you feel hard then you can connect to me for live implementation help. Thanks
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