Call MethodByName in array of struct: panic: reflect: call of reflect.Value.Call on zero Value

I am trying to use reflection to make a dynamic function call of each element of an array:

var EsPersonList []EsEntry
func (this *EsEntry) FullName() string {
	return this.Wholename
}
func createStr(d interface{}) {
	items := reflect.ValueOf(d)
	if items.Kind() == reflect.Slice {
		for i := 0; i < items.Len(); i++ {
			item := items.Index(i)
			if item.Kind() == reflect.Struct {
				v := reflect.ValueOf(&item)
				return_values := v.MethodByName("FullName").Call([]reflect.Value{})
				fmt.Println(return_values)
			}
		}
	}
}
createStr(EsPersonList)

I get is a panic that looks like this:
panic: reflect: call of reflect.Value.Call on zero Value

https://play.golang.org/p/vK2hUfVcMwr

How can I fix this?

As stated in the comment by mkopriva, use item.Addr() to get address of the field, not reflect.ValueOf(&item). The latter gets the reflect value of a reflect value. The method call fails because reflect.Value does not have the method FullName.